Why don't people reinvest in stocks after having lost money on them? Why do men prefer stocks and women bonds? Why set an inflated asking price when selling a house? All these serious and unexpected questions demonstrate that our personalities, emotions, education and/or superstitions are largely responsible for our bad investments.

Fear and greed drive markets, and also good and bad investment decision-making. In 50 Psychological Experiments for Investors, Mickaël Mangot critically examines one of the foundations of finance, i.e. that investors act in a rational and reasoned way.

The experiments in this book offers "self-help" for investors to properly modify their asset allocations decisions based on an understanding of psychoanalysis, learning theory, social psychology, and creative visualization, which can lead to greater success as a trader.

In this accessible yet very knowledgeable introduction to economic behaviour, an often misunderstood field in full development, the author expertly analyses the hidden motivations behind our financial decisions.