In the tradition of the E-Myth, Absolute Certainty is a powerful story that will transform your business and your life

John Haylock outlines his system for improving business performance in “Absolute Certainty – How to give your clients exactly what they want”. Rather than a text book, it is a short business novel in the traditions of well known informative and entertaining business books such as Michael Gerber’s “The E-Myth” or Ken Blanchard’s “The One Minute Manager”.

While a novel, the experiences in “Absolute Certainty” are based on John’s experiences working with hundreds of accountants in New Zealand and Australia, as well as other service-based businesses including TGM Design, winner of the Supreme Award at the Taranaki Business Awards.

The main character in the book is an accountant named Andrew. Andrew is like many business owners - too much to do and too little time. His clients are grumbling about his fees. His partners believe the firm is underperforming. And his doctor says he’s heading for a heart attack. No matter how hard Andrew works, he never feels in control.

Then Andrew meets up with graphic designer Karen who is preparing to enter the local business awards. She has transformed her business by focusing on what her clients really want and building the systems she needs to consistently deliver great results, on time, every time.

Andrew recognises the issues and opportunities they share. He then goes on a journey of discovery as he applies these powerful ideas in his accountancy firm and with his clients.

Absolute Certainty will show business owners how to:

- Find out what their clients really want

- Organise their business so they provide outstanding service

- Charge for value instead of time

- Generate better cash flow and more profit from their business

- Get the balance back in their life

In John’s experience, businesses which follow the process outlined in “Absolute Certainty” are rewarded by happier customers, more profit and by becoming a truly enjoyable place to work.

What others have said about Absolute Certainty:

“This book absolutely connects. From the moment you open it, you realise it’s written for you. That’s because this is not a ‘book’ – it’s a story. A story brilliantly written. A story that carries you along, page after page, learning after learning.”
Paul Dunn, best selling author and founder of Results Corporation and the Accountants Bootcamp

“I love this book . . . an absolute gem!”
Hugh Williams FCA

“READ THIS BOOK . . . and then go back to your offices and prepare to make much more money”
Steve McIntyre-Smith CEO MFA Group